What is a Sync Licence?

A synchronisation licence, commonly referred to as a sync licence, permits an individual or organisation to synchronise a musical composition with another form of media. This can include, but is not limited to, TV advertisements, feature films, computer games and online use.

This licence covers the publishing right to a piece of music, allowing the licensee to record a work and synchronise it in a defined context. If the licensee wishes to use an existing version of a work, then a master licence may be required for the use of a recording.

Typically, a sync licence is granted by a Music Publisher, while a master licence is granted by a Record Label. The conditions of a sync licence, including the territory of exploitation and duration of use, are subject to negotiation and approval.

For further information on synchronisation licensing, and to see how Imagem Creative Services can assist, please contact us.